Graphic design

Day in, day out, we are all buried under a mass of information. They all send messages that we are supposed to receive and store in our memories. But which really gets through to the trade fair visitors, customers, consumers? What medium has the best chance of triggering an effect?

 

 

Pictures have a clear advantage here, because they communicate directly. They have an emotional impact which is direct and needs no translation. That makes it all the more important that the language of images should fit the company and express something unmistakable. If that succeeds, they will convey personality – and have a lasting effect, because images stick in the mind more easily than words.